In Charge of Brand & Mobile at Canoo

At Canoo from its inception, I was in charge of brand and mobile.

The logo I designed is built from the vehicle's headlights; the identity around it emphasizes the car's modular configurability and the ease of the Southern California lifestyle.

For the vehicle's HMI, I designed a deliberately low-resolution LED display paired with an app that carried all the car's controls, so people could bring their own devices instead of learning a new system or living inside a walled garden.

My team also designed the website, marketing materials, and launch events.